100 E. Pratt St. the "Centerpiece Building" of The Charm'tastic Mile

The 100 E. Pratt Street Building that started construction in 1973 was completed in 1975 is one of the marquee structures that helped in establishing the core makeup of the Inner Harbor concept. 1975 was also the same year that the "Charm City" nickname was given to Baltimore.

The Charm City nickname was created by advertising executives to give the city a better image after the riots of 1968 and the increase of crime in the early 1970's.

The historical link to 1975 and also the 25th Anniversary (2017) of the second phase of the building being completed would signal that the 100 E. Pratt Street Building was and still is the "Crown Jewel" structure of the Inner Harbor and the centerpiece or trophy building of The Charm'tastic Mile. 1992 was also the same year that Oriole Park at Camden Yards opened downtown. The Orioles have a special logo and 25th Anniversary baseball for the season.

One of the 3 street signs of The Charm'tastic Mile of Baltimore will be placed at the corner of Light & Pratt Street. The 100 E. Pratt Building is the centerpiece structure of The Mile.

The 100 E. Pratt Building will be to The Charm'tastic Mile like the Tribune Tower & Wrigley Building are to The Magnificent Mile in Chicago. It's more than a building but a major symbol to the 1.3 mile corridor.

The Charmtastic Mile shares the same introduction date (April 25, 2016) to the city as the iconic Domino Sugars neon sign. The sign was unveiled on April 25, 1951. This past April was the 65th Anniversary of the sign. Baltimore Street  & The Charm'tastic Mile run parallel together for a major portion of The Mile.

Having the City street & nickname running together will help with future marketing and branding of the entire downtown-area and make the 1.3 mile corridor one of the next "Great Avenues" in America.